Paper Collection of Real-Time Bidding

Paper Collection of Real-Time Bidding

This is a collection of research and review papers of real-time bidding (RTB) based display advertising techniques. The sharing principle of these references here is for research. If any authors do not want their paper to be listed here, please feel free to contact me to remove it.

Books/Monographs

Tutorials

Review Papers

Demand-Side Platform (DSP) Techniques

CTR/CVR Estimation

Bid Landscape

Bidding Strategies

Budget Pacing & Frequency/Recency Capping

Fraud Detection

Market Segmentation

Supply-Side Platform (SSP) Techniques

Data Management Platform (DMP) Techniques

Conversion Attribution

Ad Exchanges, Mechanisms and Game Theory

Privacy

Systems

Datasets and Benchmarking

From: https://github.com/zhumzhu/rtb-papers